14 Sep Managing Social Media Without Losing Your Mind
Social media is an important part of business today. It’s great for generating more traffic, building a brand, increasing credibility, and public relations. But, it is no surprise that overseeing social media is an overwhelming task. From updated features to platform changes, even the most experienced professionals can feel the pressure to keep up.
If you want your business to be taken seriously, then you should have your social media game under control. So how can you make sure that you implement and practice the most effective social media strategies, minus the stress and anxiety that often accompanies it?
Before you even begin with social media marketing, you need to consider why the general population is even using social media. Hint; it’s not to chatter with brands that they admire. It’s to socialize. They are there to see photos from their circle of friends and family, and to entertain themselves. Essentially, marketers are intruders.
If you want to be successful, you need to make friends with your audience. Create a persona that your audience can connect with and enjoy interacting with. Having a solid social media strategy in place will save you time, and help to bring a clear understanding as to why you’re making use of social media, how it helps your business to grow, and why it’s the ideal place to connect with your “fans” (target market).
Put together a Daily Social Media Plan
Having a daily social media plan in place will give you a clear focus on what you need to do each day. You need to think about what actions to take (commenting, sharing, posting), on which social platforms to engage with, what time of day to interact, and how to track your results. A well thought out social media plan should include the following:
- List of goals and objectives
- Competitive analysis
- A review of your current social media channels
- Social media calendar
- Measurement and analysis methods
A good social media plan creates direction. With no strategy in place, you’re working in the dark. Many people don’t think seriously about the strategy needed for effective social media, so they just do it without much thought and hope for the best. But in reality, your social media presence is a valuable asset and it should play an essential part in your marketing plan.
Social Media checklist
A checklist is one of the key factors involved in making sure that you have your social media strategy under control. It’s a great way to ensure that you aren’t forgetting anything and bring consistency to the things that need to be done on a daily basis.
Consider what social platforms you use, and the actions that need to be taken each day. You can even take it a step further and break it down into a daily checklist, weekly checklist, and monthly checklist. Since some of the necessary activities vary in frequency and need, this breakdown can be very effective.
Here are some important daily tasks to consider adding to your list:
- Reply to everyone
- Check your mentions
- Monitor for keywords
- Follow back
- Curate content to share
- Connect with one new person
Here are a few suggestions for a weekly social media checklist:
- Check your stats
- Engage with influences
- Engage with partners
- Hold a strategy system
- Attend chats, hangouts
As we’ve already mentioned, social media is a very important part of just about every business. If you don’t have the time or skills to stay on top of the latest trends, then it’s important to find the best individuals to delegate specific tasks to.
Hiring a social media manager can be very helpful because they will be in charge of interacting with your clients on a daily basis, so you don’t have to. This means that you will have free time to tend to other important parts of the business.
Effective delegation involves surrounding yourself with those people who are skilled in tasks that compliment your strengths. Have a good think about which tasks you can get help with to free up some of your time.
At the end of the day, it’s all about finding what works for your business. Every business is different and may require a unique strategy. By using the above tips, you can implement a solid strategy that has a clear focus and will lead you in the right direction with minimal stress. It’s all about being organised and having a proper plan in place.